Facing the nascent consumer market, for latex glove enterprises, latex glove enterprises need to have a new target strategy. As long as you actively promote their products and brands, the real off-season does not exist. Only by setting accurate strategic goals can latex glove companies truly open up new markets, and the door to the latex gloves market will always be open to latex gloves companies.

The latex glove industry is still out of the off-season.

Throughout this year's latex glove market, Golden Week promotions have been less than satisfactory. For latex glove merchants, however, the bland result seems to have come as a surprise. A latex gloves store related to the person in charge said that this year's National Day market as a whole is more bland, there is no hot scene in previous years. 'It's actually starting to show up during the Mid-Autumn Festival, when sales fell compared with last year, ' he says. After this year's Spring Festival, the latex gloves market in a variety of promotional means, has blown a small wave of warm wind. Since July, however, businesses have been starting to be disappointed. '

However, according to market visits, found that after the 'double eleven', latex glove merchants low-cost promotion has not changed the latex gloves market cold and flat. A brand sales person in charge said that although customers than usual slightly increased, but the actual volume is not large, the overall sales volume is lower than in previous years.

Latex glove promotion lacks innovation.

Industry insiders believe that rising raw material prices lead to latex gloves prices rise, higher and higher prices also let consumers away. At the same time, this year's promotional season has been extended, and the major latex gloves merchants are competing for promotional prices, but there are still many merchants reflect that this year's sales task. In this regard, some analysts pointed out that frequent promotional activities or the holiday promotion of a major reason for the reduced attractiveness. This view has been recognized by many latex glove brand dealers. 'The store week has activities, monthly activities, at any time to come in have preferential discounts, then consumers naturally have a certain degree of immunity to holiday promotions.'

From this point of view, this to reduce prices to stimulate consumption model, the effect is weakening year by year, the reason is not only the promotion of frequent, promotion lack of innovation is also a major factor, some latex gloves enterprises did not study the consumer's shopping psychology, do not do the activities of consumers, is no effect, no innovation of the promotion eventually evolved into a simple imitation and replication. Therefore, when the consumer psychology changes, latex glove enterprises can not only the successful model of simple transplantation, imitation, but should strengthen innovation.