Facing the increasingly competitive overall latex gloves market, latex gloves bigger and stronger has become the common aspiration of many regional brands. Under the pressure of national brands, how regional brands can upgrade smoothly and become truly strong requires more transformation and breakthrough.

　　Regional latex gloves need two breakthroughs if they are to be strong.

　　First, the scope of marketing from the region to the whole country. The expansion of marketing area requires not only the change of logistics and time, but also the change of the whole operating system of the enterprise: product research and development, channel expansion, terminal construction, information control, service implementation, dealer training and so on, the enterprise needs to establish a complete and standardized system, in order to meet the enterprise can enter the national market healthy and effectively.

　　Secondly, the marketing model from the direct camp to join the main. Regional strong brands generally have a few or a dozen high-quality direct stores, these direct stores often occupy a larger proportion of all sales of enterprises, and regional brands into the country, it is necessary to adjust the channel structure of enterprises, franchise stores, both in terms of quantity and sales should become the focus of the enterprise. But franchisee support and management is the majority of regional strong brand short board, coupled with the industry brand springing up, the pressure to attract investment is also the region's strong brand has never experienced.

　　We see that two seemingly simple changes, in fact, hide more upgrades and higher requirements for enterprise systems. The current regional strong brand wants to complete the gorgeous turn, the most important thing is to solve the following difficulties.

　　1, the overall latex gloves team off.

　　Regional brand team configuration is often short and sophisticated, a radish a pit, clear responsibilities, flat communication. The number of personnel is small, and the management and ability of personnel can be effectively implemented. And after entering the country, the company's team configuration must be more complete, more large-scale, where to find such a person? Can such a person fit into the whole company?

　　For example, the first problem that regional brands need to solve when entering the country is channel construction, who will attract business? In the regional brand enterprise structure, often there is no full-time investment team, even if there is, its division of responsibilities will not be so clear, often sales investment in one, its experience and ability is not enough to ensure that the national investment activities to achieve good results. It seems that the only way is to dig people, find other enterprises have successful experience, with airborne soldiers to solve the problem of enterprises, but airborne soldiers can understand the enterprise, into the enterprise? Can a business provide the same resources as its previous business? Coupled with latex gloves industry development is still in its infancy, the lack of professionals in the industry, in the short term to find the right person is very difficult. This is the regional brand into the country first need to face the difficulties, only the establishment of a suitable team with room for improvement, in the true sense of the step into the country.

　　2, the overall latex gloves channel off.

　　How do you call it a national march? In short, channel networks are established in most regions of the country, supported by brand marketing coverage. After the establishment of their own norms of the team, regional brands can start to establish their own channels, as mentioned earlier, regional brands often in the channel construction has little experience, coupled with the industry is in the circle stage, brand competition, we are all in the investment, regional brands can tap their own advantages, attract the vast number of potential franchisees? Channel strategy is the national spread or regional breakthrough, is it a point band surface or cross-section? This requires enterprises to be able to calm down, carefully analyze their own strengths and weaknesses, analysis of their own resources and limitations, analysis of what kind of franchisees we need, formulate the right channel development strategy, show the advantages of enterprises, and enterprises in the region's advantages to organize, form a model, through the exhibition and other methods to tell our potential franchisees.