In the 2016 China Home Industry Top 100 Enterprise Research, in order to more truly reflect the development of Shanghai latex gloves market status quo. Recently, the Shanghai branch of the China Index Research Institute interviewed Gu Yixuan, Secretary General of the Shanghai Latex Gloves Professional Committee. It gave an incisive explanation of the development of Shanghai latex glove market.
Gu Yixuan, Secretary-General of the Shanghai Latex Gloves Professional Committee.
Shanghai latex gloves industry has more than 20 years of development history. Shanghai latex gloves market has promoted the evolution of the national wood latex gloves market. Shanghai's latex gloves enterprises through the latex gloves industry association guidance, have been able to maintain the brand as the focus of marketing activities, the development of Shanghai latex gloves industry has played a role in the industry standardization, standardization of the promotion. At present, Shanghai Latex Gloves Industry Association has 130 members, of which more than 90 are latex gloves production enterprises, 5-6 members for latex gloves upstream and downstream enterprises such as adhesives, paints and other enterprises. The total output value of 130 members accounts for 95 of the total output value of Shanghai latex gloves industry. The majority of the 130 members are latex gloves production enterprises, latex gloves trading enterprises and latex gloves sales enterprises accounted for only a small proportion.
At present, the Shanghai market latex gloves products are mainly divided into four categories: latex gloves, composite latex gloves, reinforced ground version, bamboo latex gloves. Shanghai market consumer preferences for these four types of latex gloves from high to low are latex gloves, composite latex gloves, strong latex gloves, bamboo latex gloves. Shanghai latex gloves production enterprises are mostly private enterprises, to produce latex gloves mainly, in 2009 Shanghai latex gloves production of 9.5 million square meters. In 2008 and 2009, the output value of Shanghai latex gloves industry was 6 billion yuan and 5.5 billion yuan, respectively.
Latex gloves enterprise product design, research and development, the world's latex gloves production enterprises product research and development, product innovation is in a gradual and slow stage of development. China's latex gloves industry mainly exists patents and technical barriers, the domestic latex gloves production enterprises design strength is basically very weak, in product design has limitations, resulting in the Shanghai latex gloves market latex gloves, composite latex gloves homogenization is serious. In the highly competitive latex glove industry, latex glove companies urgently need innovation such as product upgrades, product type transformation, management model innovation to achieve better development.
In terms of the profitability of latex gloves enterprises, due to the government's policy support for the latex gloves industry is not strong, many government policies are detrimental to latex gloves enterprises, especially latex gloves manufacturers, resulting in the survival of latex gloves enterprises is more difficult. In addition, even some high value-added latex gloves have a gross margin of only 30 due to the transparency of the market information in the latex glove industry. Because Shanghai consumers are too perfect for the quality of latex gloves, the development of latex gloves industry is in a non-virtuous circle. The gross margin of the most popular latex gloves in Shanghai is only about 10. The annual export volume of reinforced latex gloves accounted for 1/3 of its annual output, because the domestic latex gloves production enterprises produce latex gloves technology content is not high, so the value added of latex gloves in the country is generally less, the international competitive advantage is not great, the export of reinforced latex gloves earned only export tax rebate money, the net profit of the entire latex gloves industry is very thin, the average annual net profit ratio of 4-5.
Latex gloves industry concentration, the domestic latex gloves industry industry concentration is very low, latex gloves leading enterprises like latex gloves production also accounted for only a few percent of the country's latex gloves production. At present, the whole latex gloves industry is in the process of shuffle, the future development trend is no more than 20 large enterprises, because the latex gloves industry's products are not very different, regional brands, strong joint is becoming a hot topic in the latex gloves industry.
Latex gloves supply and demand, consumer demand for latex gloves there is a rigid demand, because the latex gloves industry for the real estate industry downstream industry, if the real estate bubble becomes smaller, then consumer decoration residential demand for latex gloves will be more released. In addition, the latex gloves market is located in the region of latex gloves supply and demand is also relatively large, the Yangtze River Delta region consumer demand for latex gloves is greater than the demand for tiles, the Shanghai market latex gloves supply accounted for 1/3 of the national supply of latex gloves, and Shanghai latex gloves demand is greater than the supply.
In terms of regional strategy of latex glove enterprises, the latex gloves produced by Shanghai local latex gloves enterprises are mainly aimed at local consumers and consumers in East China, and sales are mainly concentrated in East China. Because the 'golden word' is the development direction of Shanghai latex glove enterprises, the management cost of Shanghai latex gloves enterprises is relatively high, resulting in relatively high product prices. In addition, the demand for latex gloves by local consumers in Shanghai is greater than the supply of latex gloves by local producers, and there are many uncertainties in the expansion and development of latex gloves in the field, and some local latex glove manufacturers in Shanghai who have entered the field often fail because the front line is too long. As a result, local companies selling latex gloves in the Shanghai market are reluctant to blindly expand into more remote areas with high market uncertainty.
At present, Shanghai latex gloves enterprise product promotion model mainly has five categories: (1) low-cost route of products, take the model of enterprise products do not have advantages, poor survivability. (2) Technical route. This kind of product promotion model is mainly reflected in meeting national standards, overcome technical difficulties, on behalf of the enterprise for Kanglong. (3) Technology and brand combination. Represented the business for the beautiful island. (4) Cultural route. Represented the enterprise for the book Xiangmendy. (5) High-end routes. On behalf of the enterprise is Pan Am, pan-American is currently in a benign development.