In the past two years, China's two most mentioned words for 'eating and drinking' are 'deep adjustment'. Prior to this, the restaurant industry's rapid growth has continued for 30 years, the wine industry is also in the golden decade. The watershed was the end of 2012, when the central government issued 'eight rules' to improve work style, followed by a series of measures to curb public spending and oppose waste. In 2013, the domestic consumer market should be depressed and shrinking, 'eating and drinking' two industries in particular, and in 2014, this trend continued.

　　The concentrated appearance of the large number of problems and contradictions accumulated by the rapid growth of liquor in consumption, production and circulation in the past 10 years is the necessity of industrial adjustment. Limiting the consumption of three public, liquor plasticizer wave makes the liquor industry adjust more rapidly.

　　In 2013, many of the industry's key enterprises, in the compression of production capacity, slow growth, adjust product structure, the development of new consumer groups and innovative market operating models and other bold exploration, made many changes. Whether it is wu grain liquid, Gujinggong, the world, Jiang Xiaobai and other cross-border play, or Maotai, Zhangzhou old cellar personalized customization, or Yanghe large-blowing layout O2O strategy, all wine enterprises are in a diversified layout, diversified marketing.

　　In the first half of 2014, the national food and beverage market rebounded steadily. From January to June, china's food and beverage revenue was 129.89 billion yuan, up 10.1% year-on-year. There is no doubt that popular catering is the mainstay of the first half of the year to promote the stabilization and recovery of the entire industry.